What is Foundation?

Where you might use it

face

Start in one small area. Step back from the mirror, notice the effect, and add more only if the look still calls for it.

Common formats

liquid, cream, stick, powder

Format shapes the experience—how a product picks up, blends, and feels. It does not, by itself, settle the question of coverage, color, or shine.

A relaxed way to begin

1. Name the effect you want before choosing a product.
2. Begin with a small amount.
3. Pause, look at the result, then decide whether another layer earns its place.

Often mixed up with

Skin Tint, Concealer

Similar products can overlap, but their format, placement, or finish can make one feel much more natural in your hands.